So, I just picked up this stuff...
I haven't had a chance to really go through it much, but I do have some initial impressions. The Cruiser and Squadrons are pretty much what you'd expect. They got Star Wars looking ships, cards, tokens. Pretty standard FFG stuff.
The campaign box was a little more perplexing. It comes with a bunch of cards that give us new squadron configurations for existing models as well as a bunch of new missions. I think everyone is going to be excited about that. The actual campaign bit is a little different. The campaign map is just a folded up sheet of paper. Where I would normally expect to see Rebel and Imperial tokens to denote control of planetary systems, I instead found stickers. That's right. This appears to be a "one and done" type of product. The campaign elements aren't really reusable. It's weird. I think it's still worth the $30, but it's not what I've come to expect from FFG. Then again, a proper campaign with card stock boards and tons of tokens would have cost more. I can understand why FFG went this route.